Six years in the past, Uber hit the streets of Ghana and is now serving to 1000’s of riders get rides throughout Accra, Kumasi, Cape Coast and Takoradi, and celebrating its contribution to native financial progress and empowerment.
Growing financial entry by way of digital entrepreneurship
To rejoice this momentous event, Uber ran a *three-month competitors for drivers who use the Uber app in Ghana to search out and reward the highest six performing drivers. Every driver obtained a 43-inch Nasco TV, a GHS400 gas voucher and Melcom procuring vouchers to the worth of GHS1,000. Congratulations to Appiah Samuel Ohemeng, Kemevor Divine, Justice Attigah, Bimpeh Prosper, Edimah Peter and Tetteh Edmund, who’re a few of the drivers that emerged as winners within the competitors.*
Whereas digital entrepreneurship is flourishing in Ghana with over 60 digital platforms providing distinctive incomes alternatives, Uber understands that entry to finance to develop these impartial companies stays a problem. This is the reason Uber has labored to extend entry to automobile possession for drivers by way of its partnership with Moove, a car options firm the place drivers have entry to versatile rental and drive-to-own choices.
Marjorie Saint-Lot, nation supervisor for Uber in Ghana and Ivory Coast explains, “Drivers are on the coronary heart of our operations, and we succeed once they succeed. We’re conscious that there are a number of different financial components, together with gas value will increase, which affect the price of shifting individuals and items and we take the considerations of drivers significantly and actively interact on points which affect their enterprise.”
“In January, we lowered our service charge to twenty%, adopted by a visit fare improve throughout Kumasi and Accra to maximise earnings for drivers utilizing the platform. Our dedication to them is to repeatedly discover methods of maximising their incomes potential whereas assembly the wants of riders,” Saint-Lot provides.
Uber has additionally launched new product choices corresponding to Uber Join, a peer-to-peer supply choice the place Uber has witnessed a rising variety of small companies utilizing this feature to enhance service reliability for his or her clients.
Meet these behind the wheel
Drivers in Ghana are enthusiastic about what Uber has to supply. It’s not nearly creating financial alternatives for people, it additionally about serving to drivers construct their small companies. Alexander Nii Bortey, a driver in Ghana, who previous to driving on the Uber app had been out of labor for a while, says that Uber got here as a versatile alternative for him to earn a living and a 12 months later, he’s nonetheless having fun with it.
“Driving on the platform has helped me so much. I’ve a household and I must put meals on the desk and deal with them. It was very arduous to make ends meet earlier than I joined however since I began driving on the Uber app, I’ve been ready to do that persistently, whereas nonetheless making time for my household”, says Bortey.
Kojo Blaise, who has been driving on the Uber platform says he has gained a whole lot of publicity and met many alternative individuals who he has learnt from and so they too, have learnt from him. He additional provides that, “The Uber platform is safe due to security options such because the ‘Confirm Your Experience’ choice which supplies an non-compulsory additional layer of safety to make sure that the rider is stepping into the correct car with the correct driver.”
Security on the faucet of a button
Because the enterprise continues to develop and the choices improve within the area, security continues to be a high precedence. All Uber merchandise carry the identical door-to-door security options corresponding to driver in-app emergency button, Harm Safety, 24/7 help, together with driver background checks and screenings. Uber additionally launched Rider Selfies late final 12 months in response to driver suggestions on rider verification.
This clever security function works by prompting money riders to share a selfie earlier than requesting their first money journey. This all takes place inside just a few seconds. The purpose is to at all times present modern services and products to assist enhance the expertise for the Uber group.
Saint-Lot concludes, “The nation’s accelerated infrastructure growth and entrepreneurial tradition has impressed us to proceed to supply individuals throughout Ghana with an reasonably priced, straightforward and versatile selection to maneuver across the metropolis stress-free. We stay up for the thrilling prospects introduced by the alternatives within the nation and we’re desirous to proceed our work with stakeholders and policymakers to make sure that we drive our imaginative and prescient for city mobility ahead.”