MobileMoney Restricted (MTN MoMo) has formally launched this 12 months’s MoMo Month celebrations in Accra, Kumasi and Mankessim to spotlight the significance of partnerships to speed up digital funds.
This 12 months’s celebration will deal with the alternatives MoMo presents and the way stakeholders can leverage the digital funds sector to help the rebuilding of a sturdy and resilient economic system. The month-long marketing campaign is being celebrated beneath the theme, “Accelerating Progress in Digital Funds – The Function of Partnerships”.
The launch was attended by a cross part of MTN administration and workers, merchants, companion banks, fintech firms, amongst others. Talking on the importance of the theme, Eli Hini, CEO of MobileMoney Restricted attributed the MTN MoMo success story to the strategic partnerships and collaborations with varied stakeholders through the years. To additional bolster Ghana’s digital economic system, he revealed that the corporate will proceed to create shared worth by investing in partnerships with stakeholders throughout varied sectors of the Ghanaian economic system to supply extra value-added companies to clients.
He mentioned, “For us, the longer term hinges on extra partnerships as a result of as market leaders we imagine that the contribution of different gamers inside the trade will assist to drive and speed up the event of the trade. We will’t do it alone. We want the help of different like-minded companies who additionally see the way forward for this enterprise as pivotal to the event of this nation. We are going to proceed to work collectively and drive digital monetary companies throughout the size and breadth of Ghana”.
Mr. Eli Hini additional defined that “With digitization and innovation on the forefront, and customers choosing quick and handy methods to make funds and transactions, digital funds have come to remain. As MTN drives its platform agenda to create alternatives for others to leverage, MobileMoney Restricted will proceed to make use of its platform as a springboard for all within the digital funds, whereas delivering innovation and buyer expertise.”
He urged all clients to look past the E-Levy tax and leverage on the big advantages MoMo and for that matter digital funds presents to the client by way of security and comfort.
To have fun MoMo month, a collection of campaigns, promotions and actions have been outlined and these embrace a buyer promotion the place clients earn more money by making digital funds with MoMo. There can be digital gala’s with SMEs, market storms in addition to a brand new thrilling monetary literacy initiative dubbed ‘Catch Them Younger Collection’ which is being organized in partnership with academic establishments. A stakeholder discussion board may even be organized to debate the introduction of the Central Financial institution Digital Forex, often known as E- Cedi and the alternatives that include it.
Since August 2012, MoMo Month has been held yearly to create consciousness of the Cell Cash service. It has additionally been used to reward clients, brokers and retailers for his or her steady utilization and promotion of the service.
MTN Ghana was the primary telecommunications supplier to introduce cell cash within the West African sub area in 2009. The service has been instrumental in selling monetary inclusion, boosting sustainable socio-economic progress, and creating job alternatives throughout the nation. Cell cash stays probably the most revolutionary merchandise to have been launched into the Ghanaian monetary market.
Photographs from the launch of MTN MoMo Month celebrations: