August 9, 2022

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MTN groups up with ETAP to reward Nigerians for good driving

3 min read
MTN Nigeria, Africa’s main know-how firm, has teamed up with ETAP, a mobility know-how firm...

MTN Nigeria, Africa’s main know-how firm, has teamed up with ETAP, a mobility know-how firm that creates options and incentives to enhance the automotive expertise throughout Africa, to reward Nigerian drivers for sustaining good driving behaviour.

Leveraging ETAP’s game-changing app which makes use of superior telematics to watch driving behaviour comparable to pace, acceleration, braking, cornering and focus, MTN clients throughout Nigeria will be capable to earn Protected Driving Factors that may be transformed into vouchers for gas, purchasing vouchers for essentially the most in-demand stores, cinema and live performance tickets, in addition to vouchers for different thrilling experiences. ETAP can even sponsor information for MTN clients to entry the app in order that it will not devour information from their present allowance and it will proceed to work in the event that they run out of knowledge. 

MTN is Nigeria’s largest cellular community operator, connecting over 68 million individuals throughout the nation with one another and to the world. It’s dedicated to utilizing its huge protection to allow improved experiences throughout the nation. As a part of this partnership with ETAP, MTN clients can even get a free 35-point automobile inspection at AutoFast areas in Whole filling stations, making it simpler to maintain their automobiles in the most effective situation. ETAP additionally has a leaderboard the place drivers are gamified to keep up good driving behaviour. Drivers can monitor the leaderboard in real-time to get actionable insights on their driving behaviour, entry ideas to enhance their driving behaviour and get rewarded for driving higher. As well as, drivers also can problem one another on who the higher driver is predicated on their leaderboard rating. 

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ETAP’s enterprise mannequin is predicated on the idea of Shared Worth Insurance coverage, which focuses on incentivising individuals with rewards to cut back their insurance coverage threat by adopting good behaviour. Together with the rewards, drivers should purchase insurance coverage in 90 seconds and full claims in three minutes or much less, with versatile protection choices together with each day, weekly, month-to-month, quarterly and annual plans relying on their wants. ETAP additionally makes use of machine studying to construct clever threat profiles that decide acceptable premiums for every driver, permitting them to realize decrease premiums by driving safely.

Adia Sowho, Chief Advertising and marketing Officer of MTN Nigeria mentioned, “We wish to join our clients to thrilling services that allow the most effective experiences, and this partnership with ETAP aligns completely with this mission. We’re excited to be working with this progressive firm to encourage behaviour change on Nigerian roads and finally enhance the day-to-day expertise of thousands and thousands of Nigerians.” 

Ibraheem Babalola, CEO and founding father of ETAP, mentioned “past driving much-needed insurance coverage penetration in Nigeria, we’re dedicated to inspiring behaviour change on our roads. We strongly imagine that our shared worth insurance coverage mannequin mixed with MTN’s huge attain has the potential to catalyse improved driving behaviour on Nigerian roads. We’re thrilled to have partnered with arguably the most important firm in Nigeria and we’re trying ahead to working collectively to drive actual change throughout the nation.


About MTN Nigeria 

MTN Nigeria is certainly one of Africa’s largest suppliers of communications providers, connecting over 70 million individuals in communities throughout the nation with one another and the world. Guided by a perception that everyone deserves the advantages of a contemporary linked life, MTN Nigeria’s management place in protection, capability and innovation has remained fixed since its launch in 2001. MTN Nigeria is a part of the MTN Group – a multinational telecommunications group, which operates in 19 nations in Africa and the Center East.

To be taught extra about MTN Nigeria, go to