Widespread music and leisure advertising and marketing platform, Linkfire is ending operations in Ghana virtually 12 months after launching its workplace in Accra. The corporate’s regional supervisor for Africa, Maritt Araba Biney Jensen, not too long ago introduced their departure from Ghana.
In accordance with Maritt, it has been a incredible and memorable expertise in Ghana. Whereas breaking into a brand new market won’t ever be a easy course of, Linkfire stays very proud to have been a part of the enjoyable and studying yr throughout its time within the West African nation.
The supervisor mentioned that Ghana’s music trade is rising quick, and she or he feels very honoured to have met the people who drove the constructive adjustments in recent times. Maritt Araba added that her greatest determination but is using skills that know quite a bit about Ghana’s music market.
Her phrases, “It’s been a difficult, enjoyable, studying, and thrilling yr bringing Linkfire to the continent.”
“The music trade right here is evolving quick, and I’m amazed by the people I’ve met driving these adjustments. Thanks to my group for being a part of the Linkfire Africa expertise. Coming into a brand new market was not a small problem, and my greatest determination was hiring expertise that knew quite a bit concerning the market.”
Linkfire made a reputation for itself as a “software program as a service (SaaS)” platform for music and inventive industries. And the corporate strived to spice up African site visitors from 3.5 million to 35 million hits month-to-month by 2023. No cause has been given for the corporate exiting the Ghanaian market.