July 3, 2022

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How Meta sparked a motion to create a #NoFalseNewsZone in Ghana

7 min read

We’ve all had one expertise or private encounter with false information on-line. Whether or not from a distant good friend innocently reposting data on-line with out confirming it or a member of the family sending false data with out verifying it.

False information spreads shortly on-line, particularly on social media, as a result of when individuals obtain data on-line, they don’t confirm it earlier than passing it on.

In Ghana, Meta (previously Fb) launched the #NoFalseNewsZone, an academic marketing campaign, in an effort to assist Ghanaians learn to determine false information, confirm the data earlier than sharing it and study the actions they will take to assist minimise the unfold of false information within the nation.

With a purpose to create a motion dedicated to making sure a false news-free zone in Ghana, Meta has launched a marketing campaign that speaks to completely different lessons of individuals in Ghana.

Listed below are a number of the issues Meta did in Ghana to assist create a #NoFalseNewsZone on-line:

1. Launching the #NoFalseNewsZone Comedian Guide Collection in Ghana

To encourage motion towards the unfold of misinformation and create a motion dedicated to a #NoFalseNewsZone in Ghana, Meta has launched the #NoFalseNewsZone comedian e book sequence in Ghana. In partnership with Comedian Republic, a artistic firm specialised within the creation and distribution of indigenous comedian books, Meta launched a 20-page comedian e book that includes three distinct tales that seize the influence of misinformation within the lives of actual individuals.

The comedian e book sequence follows the tales of a college scholar, an skilled nurse, and an intern journalist as they go on their private journeys to coach individuals on how you can determine and curb false information and be part of the combat towards misinformation to assist create a #NoFalseNewsZone on-line.

Launched in April in Accra, the comedian e book is out there without spending a dime downloads. A restricted variety of print copies had been distributed to pick out contributors on the marketing campaign launch and comedian e book launch.

2. The #NoFalseNewsZone Radio Drama and Jingles

To achieve extra individuals with the message for this marketing campaign, a narrative from the comedian e book was tailored right into a radio drama. The radio drama, voiced in Twi, was created to achieve and interact extra Ghanaians.

The story captures the journey of a Nurse, Akosua, who virtually misplaced her husband attributable to false information he had learn and believed on-line. Within the story, listeners can comply with the journey of how she and her husband overcame the influence of false information and the way she now takes her time to enlighten her sufferers on the necessity to assume critically about what they learn, belief and share on-line.

Along with the radio drama that was aired in Ghana throughout prime radio stations, radio jingles had been additionally created in Twi, Fante and different native languages to assist go the message of the marketing campaign throughout to extra individuals in Ghana.

3. Participating the media and influencers

Meta’s media roundtable occasion had notable stakeholders from throughout Ghana participating in dialog with representatives from the corporate on the significance of the media in preventing towards the unfold of misinformation in Ghana.

The engagement with the media didn’t cease on the roundtable occasion although. By partnering with Excellence In Broadcasting (EIB) Community, one of many largest media corporations in Ghana, Meta dedicated to educating Ghanaians on the influence of false information throughout the nation.

This partnership and engagement with the media is essential, however it isn’t all that’s been carried out to realize the final word aim. To make the dialog as relatable as attainable, Meta additionally engaged influencers within the nation to drive the message house to people within the nation. Influencers who’ve constructed an viewers by participating Ghanaians with content material they will relate with had been introduced in to assist make the message as relatable and clear as attainable.

The introduction of social influencers is necessary due to the way it simplifies the messaging for a wider viewers throughout the nation. Influencers sometimes make their content material as relatable as attainable, encouraging participation from their numerous viewers.

This is a vital factor for this marketing campaign. Having the ability to unlock the participation of the overall numerous viewers of influencers within the nation, Meta can now extra successfully have interaction Ghanaians and create a motion to cut back misinformation within the nation.

4. Instructional Content material on Social Media

Meta desires to make it possible for with this marketing campaign, nobody is left behind and, to achieve everybody, they’ve created instructional content material that may be shared on-line to assist extra individuals study concerning the influence of false data, how you can determine it, and what to do about it.

Meta’s just lately printed Advisory Video reveals Ghanaians how you can confirm data, what to do with false information and how you can report accounts on Meta apps which might be infamous for sharing false data.

5. Interviews

Along with all that has been carried out for this marketing campaign, key representatives for Meta in Africa usually and West Africa, specifically, had been hosted to interviews on radio and tv. Throughout these interviews, they defined the significance of the marketing campaign in Ghana, what the aim is and what Meta has carried out, is doing, and can do to proceed to make sure a false information zone within the nation.

Conclusion

Meta’s dedication to making a #NoFalseNewsZone in Ghana has been demonstrated of their efforts via the launch of this marketing campaign. From launching the #NoFalseNewsZone comedian e book sequence, to create consciousness amongst media representatives to increase the notice to most people, Meta helps Ghanaians perceive the fact of false information and how you can cut back its unfold.

Methods to hitch the motion and create a #NoFalseNewsZone on-line

The world over, the web offers a possibility for data to unfold sooner and attain individuals faster. In our on-line communities, data is reaching individuals sooner than ever, and a byproduct of that is that false data is being unfold as effectively.

What can we do to assist cut back the unfold of false data in our on-line communities in Ghana and create a #NoFalseNewsZone on-line? These 10 steps are specifically curated for individuals who are prepared to hitch the motion.

Suppose critically concerning the data you obtain on-line

Probably the most necessary private obligations when making a #NoFalseNewsZone on-line in Ghana is to assume critically concerning the messages you obtain on-line, particularly on social media.

Considering critically concerning the data you obtain means checking who despatched it or verifying its authenticity by evaluating it with different trusted sources.

Discard unverifiable data

Discard unverifiable information

As talked about, one of many necessary first steps to making sure a false information free zone in Ghana is checking the supply of the data. If the data doesn’t try or the supply is just not reliable, you will need to take motion that helps cut back the unfold of that piece of data.

By discarding unverifiable data or data that isn’t substantiated by unbiased and trusted sources, you contribute to lowering the unfold of false information in your group and in Ghana, usually.

Report accounts that persistently unfold false data

Throughout social media, there are accounts infamous for spreading misinformation for the sake of agitating individuals, stirring public unrest, or as clickbait to extend views on their platforms. Reporting such accounts on Fb and Instagram is a means of contributing to lowering the unfold of misinformation.

Learn to report a Fb submit or account right here and how you can report an Instagram submit or account right here.

Educate the individuals round you

Merely discarding false data and discontinuing the unfold is probably not sufficient to dissuade the individuals who unfold it to you. You’ll be able to go the additional mile and turn out to be an advocate towards the unfold of false information inside your group by educating the individuals in your circle.

Don’t simply ignore false data your shut buddies share on social media. Go the additional mile to coach them on why false data is disingenuous and the way they will confirm data going ahead.

Test for bias or exaggeration

Check for bias or exaggeration

False data shared on-line usually carries some ingredient of bias or exaggeration with the purpose of drawing destructive reactions from the viewers. If you obtain data on-line, make sure to look out for parts that point out bias or exaggeration.

Remind your self that when individuals see the necessity to exaggerate or be biassed, the data they should share is probably not as related or correct as they declare. Earlier than you act on that data, do effectively to cross-check with data elsewhere and decide the veracity of their claims.

Solely share verified data

Only share verified information

Contributed to a false news-free zone in your on-line group by sharing solely verified data inside your circle. Sharing verified data each helps individuals keep knowledgeable and discredit false data.

By sharing solely verified data, you assist the individuals round you study the reality concerning the issues taking place round them whereas additionally demonstrating the worth of verifying data earlier than sharing it.

Keep in mind that Ghana can turn out to be a false news-free zone if we collectively study to:

  • Confirm data earlier than sharing it
  • Cross-check data we obtain with reliable platforms
  • Test for bias and exaggeration within the data we obtain
  • And discontinue the unfold of unfaithful and unverifiable data.

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