July 3, 2022


News Blog Telopia

Evaluation reveals extra youthful individuals look to make a dwelling as a social media influencer

4 min read

Evaluation* of information from over 900,000 individuals who play the best-selling digital sport, The Sport of Life 2, reveals 7% of these aged 25 and below are selecting to turn into social media influencers and video bloggers for his or her jobs. The corresponding determine for these aged 25 and over is 4%.

Cristina Mereuta, co-CEO at Marmalade Sport Studio, stated they’re seeing extra individuals selecting this profession when enjoying the sport, and that is maybe not stunning given the excessive profile of some social media influencers, and the cash they’re incomes.

Mereuta stated: “On common influencers earn round $3,000 a month from their Instagram accounts, however these with over 1 million followers are incomes effectively over $15,000 a month.**

“As extra manufacturers are turning to smaller ‘creators’ comparable to ‘nano’ and ‘micro’ influencers who’ve below 100,000 followers, establishing a profession as a creator is turning into extra possible for a lot of.”

The hit sport from Marmalade Sport Studio simulates an individual’s travels by means of their life, from faculty to careers, marriage, and youngsters, pets, shopping for a home proper by means of to retirement.

Different new sorts of profession selections chosen embrace being an app developer (11% selected this in 2021), a online game designer (7% of players selected this) and 4% who wish to be a pet groomer.

With rising considerations concerning the rising price of dwelling, the evaluation of how individuals play Marmalade’s The Sport of Life 2 reveals a giant shift in the direction of asking for a pay rise versus searching for a brand new job. That is most likely fuelled by individuals turning into more and more apprehensive concerning the dangers related to switching employers, while their price of dwelling goes up.

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In 2021, 70% of these enjoying the sport opted for a pay rise in comparison with 30% who wished to modify jobs, and the corresponding figures in 2020 are 60% and 40% respectively.

The Sport of Life 2 from digital publishers Marmalade Sport Studio has up to date the basic Hasbro board sport, The Sport of Life, providing extra selections and extra freedom and enabling gamers to hitch family and friends for the multiplayer journey.

Within the up to date sport tailored to at this time’s society, there are extra and new selections together with:

  • Getting married early or late or under no circumstances
  • Leaving necessary selections till later within the sport with a further crossroad second
  • Having kids, or adopting a pet, selecting each, or neither
  • Taking part in because the Pink, Blue or new Purple Peg
  • Getting a contemporary job, like a Vlogger or Wind Turbine Engineer
  • Retiring to a luxurious retirement house, or persevering with their journey and fulfilling their bucket checklist
  • Successful by means of wealth – similar to the unique – or incomes factors for Data and happiness

The Sport of Life 2 is only one of Marmalade Sport Studio’s roster of high-quality diversifications of beloved Hasbro board video games together with Monopoly, Clue/Cluedo, Battleship and the unique The Sport of Life.


THE GAME OF LIFE 2 is an official, up to date sequel to the basic THE GAME OF LIFE sport. It provides extra selections and extra freedom at each stage of the sport on a totally animated and immersive 3D board. You’ve bought hundreds of latest, significant methods to dwell your life earlier than reaching the end line.


  • A CONTEMPORARY SEQUEL TO HASBRO’S CLASSIC BOARD GAME – THE GAME OF LIFE 2 drives the unique from yesterday to at this time, with:
    • Customisable pegs
    • A number of autos
    • A Basic world board
    • Second possibilities, together with the choice to alter job, return to highschool and get married later
    • New careers, together with Video Blogger, Sport Designer, Athlete and Canine Groomer
    • Pet adoption
    • New methods to win, together with factors for information and happiness, in addition to wealth
    • The prospect to proceed enjoying previous retirement
  • OPEN ONLINE MULTIPLAYER – Distance doesn’t interrupt play once you join with as much as 4 gamers world wide
  • PRIVATE ONLINE MULTIPLAYER – Invite as much as 4 mates and/or members of the family to a personal multiplayer sport
  • CROSS-PLATFORM MULTIPLAYER – Play on cellular, towards mates on their Steam (PC) and Nintendo Change!
  • SINGLE PLAYER – There’s no such factor as enjoying alone once you tackle our difficult AI
  • SEASON PASS – Search out extra boards with THE GAME OF LIFE 2 Season Move to unlock new worlds

About Marmalade Sport Studio

London-based Marmalade Sport Studio is among the most profitable publishers within the digital board video games markets on Steam, Nintendo Change and cellular. Notable successes embrace MONOPOLY, THE GAME OF LIFE 2 and CLUE/CLUEDO, all extremely polished and modern video games that always prime the charts on the App Retailer and Google Play.

For extra details about Marmalade Sport Studio, please go to the web site: https://marmaladegamestudio.com/, and observe us on Twitter (@MarmaladeGames), Fb (@MarmaladeGameStudio), and Instagram (@MarmaladeGames)

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