Artist-first music streaming platform Audiomack has introduced that it has tapped rising Ghanaian artist Black Sherif as its newest #UpNow artist.
#UpNow is Audiomack’s rising artist program that highlights what’s subsequent up in tradition by spotlighting and selling the subsequent technology of worldwide music superstars.
Black Sherif will likely be featured on the quilt of Audiomack’s prestigious #UpNow playlist and can obtain amplification throughout the platform’s channels with specialised advertising and marketing, editorial, social assist, playlisting, customized movies and extra.
“I’m excited to be an Audiomack #UpNow artist,” Black Sherif mentioned. “I’ve had Audiomack since highschool. It was the primary platform that I used and satisfied my buddies to hearken to my music. It was simpler, and it appeared skilled. It’s been my main motive to attach with my followers and share music.”
“We’re thrilled to have Black Sherif as our subsequent #UpNow artist,” Audiomack SVP of Advertising and Model Technique Jason Johnson mentioned. “We’ve been followers of him since his first add on the platform in 2020 and it’s wonderful to see his development during the last two years. We sit up for collaborating along with his group to assist showcase his expertise, broaden his model and additional introduce his music to a various array of followers.”
Lately crossing the platform’s 100 million world streams milestone, Sherif’s lean however mighty discography captures his hustler’s story. His first add was in August 2020, however he broke with viral 2021 hit “First Sermon,” giving us the “Second Sermon” later that 12 months. In December 2021, Sherif’s star rose even additional when Burna Boy hopped on the “Second Sermon” remix.
In March 2022, Sherif launched his most introspective music but, “Kwaku The Traveller.” Chopping and poignant storytelling helped “Kwaku The Traveller” garner over 35 million streams on the platform, making it the most-streamed music of 2022 to date on Audiomack and Black Sherif’s largest hit up to now. He additionally obtained main acknowledgment from DJ Khaled, who posted the Ghanaian artist’s newest single on his Instagram and heralded it as a “huge chune.”
Audiomack’s #UpNow program has been famend for serving to determine and uplift the brand new technology of rising artists throughout hip-hop, R&B, AfroBeats and extra. Earlier #UpNow honourees embrace Rod Wave, EST Gee, Blxst, Pooh Shiesty, Sheff G, Omah Lay, and Ayra Starr, amongst others.
Earlier this summer time, Audiomack reaffirmed its dedication to increasing its world presence by launching Audiomack Punjabi, a brand new vertical targeted on amplifying the famend style, introducing the music to new audiences, and that includes versatile playlists highlighting the area’s hottest modern artists.
Hearken to the official #UpNow Playlist HERE that includes the rising Ghanaian star
Audiomack, which launched in 2012, at present reaches greater than 20 million month-to-month customers globally. The streaming and discovery service has performed an integral position in breaking new acts, corresponding to Rod Wave and Kaash Paige; served as a trusted companion to Eminem and Nicki Minaj, amongst different notable artists, to debut unique releases; and helped rising African stars, corresponding to Omah Lay, attain a global viewers. As of December 2021, Audiomack is the top-ranked music streaming app on Apple’s iOS in Nigeria, Ghana, Tanzania, Senegal, and Kenya.